Street artist Gabriel Spencer made Instagram waves last month when a work of his, a faux-sign that read “White Hassle,” appeared on the facade of a now-shuttered Brooklyn White Castle.
That sign, a response to Brooklyn’s rapid gentrification, befit the fast-food chain’s former location because it will soon become a luxury high-rise. Spencer’s work seems to have proven prophetic, as another former BKNY White Castle, this one in the East Williamsburg neighborhood, will also transform into a sterile, gaudy apartment complex.
Per BK Mag:
Well, the site of that White Castle at 781 Metropolitan Avenue just sold to a company called Adam America. And how much did they buy it for? Oh, a cool $23 million. That’s even more outrageous when you consider that the building’s owner had sold the same space in 2013 for $6.7 million. That’s right, people: That’s more than triple what it cost just a year before.
Adamamerica’s already got specs on their website about that new project. Here’s how they describe it in the most #WhitePeopleBeLike jargon possible:
Cool hangouts. Newest up-and-coming. Conveniently located.
Anything described as the above should never replace a White Castle. Long live White Castle.
[Via BK Mag]