A lot of people watch the Super Bowl halftime show. Like, 115.3 million a lot. But this year YouTube is going to try and chip some slivers off that viewership iceberg with its own live halftime show featuring some of its brightest stars, according to an online announcement.
If you’re unfamiliar with Epic Meal Time, it’s an extreme cooking show created by Harley “The Sauce Boss” Morenstein in which a bunch of dudes with zero culinary training create ridiculous, artery-clogging dishes that are more punchline than food—and then eat them. For instance, this giant meat ice cream cone.
The Sauce Boss will be hosting YouTube’s halftime show, reports Bloomberg, which will include food stunts worthy of the occasion like diving off a platform into a pool of cheese. The rival halftime show will also feature musical performances and fake Super Bowl ads—special effects boss Freddie Wong has produced one of the spots, which riffs on 90s soft drinks like Capri Sun and Sunny Delight.
The show will stream on YouTube’s AdBlitz channel, which airs all the official Super Bowl commercials and gives users a chance to vote on their favorite. The channel currently has some Super Bowl ad teaser videos up, plus parody ads for a Harley Morenstein inspired cologne that lampoon typical devices found in Super Bowl commercials.
So if you’d prefer to watch awesome YouTube content over Katy Perry and Lenny Kravitz, you know where to go at halftime. Looks like Animal Planet’s Puppy Bowl halftime show featuring Katty Furry has some competition.
[via Daily Dot]