Doritos has announced its 10 finalists for its annual ‘Crash the Super Bowl’ ad campaign. Now it’s your turn to vote.
Voting runs through January 28th, and you can vote once per day per device. Per the official contest rules, the grand-prize winner will be selected via voters’ choice, while the first-prize winner will be chosen from the other nine videos by Doritos. Both the grand-prize and first-prize winners will have their ads played during the 2015 Super Bowl. The grand-prize winner will also receive $1M and a job at Universal Pictures. All 10 finalists have also received a trip to the 2015 Super Bowl.
As always, some ads are funnier than others. However, only one of the 2015 finalists has stirred up some controversy this year. As Adweek points out, the entry titled “Trouble in the Back Seat” from finalist Jason Johnson is remarkably similar to an ad that actually won the Young Director Award at Cannes in 2010.
Here’s Johnson’s 2015 ‘Crash the Super Bowl’ finalist:
Here’s the 2010 Cannes Young Director Award-winner from director Rogier Hesp:
There’s really no denying the striking similarity. Hesp’s video also has more than 4.5 million views on YouTube, so it’s definitely not like no one has seen it. Adweek quotes the official rules as saying that “originality and creativity” should have counted for 40 percent of the judging score that landed “Trouble in the Back Seat” one of the finalist spots.
No matter how those allegations of thievery pan out, you can watch all 10 entries and cast your vote here, once per day and per device, until January 28th.
[via Adweek, Doritos]