Fred Water, a startup founded by two guys in Brooklyn, is on a mission to reverse America’s obesity problem by promoting water over sugary beverages.
The company is raising money on Kickstarter to fund its dope-looking, refillable flasks that fit in your pocket, designed to make water more convenient to carry and more fashionable to drink. Considering the majority of water bottles and nalgenes are pretty sorry-looking, we think the well-designed, stainless steel and clear flasks are brilliant.
Of course, Fred Water got Lil Wayne to do a cameo at the end of its Kickstarter video.
“Fred Water is dope, plain and simple,” says Weezy, which sums it up pretty nicely. #weezywater
We’re proud of Weezy, because although there’s no scientific data to prove it, water is probably much better for you than purple drank.
Watch Weezy—who’s preparing to drop his eleventh album, Carter V—drink from the Flask while remixing skateboarder Aaron “Jaws” Homoki’s techno beat.
The video also features Tony Hawk carrying a bunny, along with Homoki, Chris Joslin, Annie Boulanger, Joe Sexton, Scott Stevens, Megan Neuringer, Leonard Robinson, Lance Krall, Scott Krinsky, and Eliot Schwartz. Not surprisingly, Fred Water surpassed its Kickstarter goal of $50,000.
Want to be a water-drinking legend like Weezy and Tony Hawk? Fred Water is sold in retailers across the country and online at Fredwater.com.