The auto industry has concept cars, the retail industry has concept stores, and now the food industry has the Future Market—a prototype for a grocery store from 2065.
The Future Market currently exists online only, but next year the agency behind it, Studio Industries, will build a brick-and-mortar pop-up for the public to experience what grocery shopping could be like for our grandchildren.
To envision what shoppers will want and need, Studio Industries first had to envision what the world looks like in half a century. And so it created a newspaper as part of the project with optimistic headlines like “Gross Domestic Happiness At All Time High Since 2043″ and “Deep Volley, IBM Tennis Bot, def Federer III”. (We’re just glad that newspapers still exist in 2065.)
In this iteration of the future, all cars are hybrids and Big Ag has adopted sustainable farming practices. Which is why the first product that the Future Market is releasing is something called Crop Crisps, a seasonal cracker made from four different grains that correspond to crop rotation practices.
Technology is also integrated into the actual grocery store itself, says designer Mike Lee in an Edible Brooklyn interview. For instance, there are Automated Fulfillment Lanes where shoppers can pick items digitally and them collect them up on the way out of the store.
And the shopping experience itself will be far more customized. Food ID Platforms will allow shoppers to scan their Food ID information, and then find products that accommodate their individual needs like allergies or personal tastes.
A sketch of what the Future Market will look like.
You might question whether physical grocery stores will exist at all in 50 years, given the current popularity of online shopping and delivery services like FreshDirect and Instacart. But Lee says in-person shopping will continue to exist alongside online shopping because there are some things, like apples, that consumers still prefer to choose by hand.
And just like some people enjoy reading physical books over Kindles, others prefer to shop in a physical rather than digital marketplace. “If you love food, you need to love grocery stores, not just restaurants,” says Lee. And we couldn’t agree more.
[via Edible Brooklyn]