Doug Guller, CEO/Founder of Bikinis Sports Bar & Grill (a small chain of Texas breastraunts), was featured on this Sunday’s episode of CBS’ Undercover Boss.

In the episode, Guller went undercover at several locations as “Jake,” a creepy-looking trainee (pictured below). At the episode’s end, the “undercover boss” revealed his true identity, then fired a “Bikini Babe” named Jessica for overserving a customer and declining to wear the required bikini top uniform on TV. Ruthless.

But it wasn’t all tough love—Guller rewarded 23-year-old Grace with a breast augmentation she had mentioned wanting during her talks with “Jake.” Also, she was rewarded with a leadership role in the chain’s new marketing efforts. We can only assume “leadership role” means sitting in marketing meetings while wearing a low-cut shirt. Vomit.

“Provided she sticks with Bikinis for another six good months (on the heels of having an off-and-on relationship with her job), she’ll get the ‘full Cs’ she has always wanted,” writes TV Line.


After she was rewarded with new breasts, Grace exclaimed,

“If I had new boobs, this makes my job so much easier. Like, I don’t have to talk as much, because they do all the talking. This is Texas—the bigger the better!”

The American Dream, realized.

[via Eater, TVLine]

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