Japanese snack company Glico—responsible for making some of our favorite stick-shaped munchies like Pocky and Pretz—are incorporating their products into the gift of song. In a Christmas medley video called the “Crisp Concerto,” the company samples the sounds of crunching and rattling snack foods and splices them together to create melodies for “Joy to the World,” “Jingle Bells,” and “We Wish You A Merry Christmas.”
But the best part about the project may be the research that went into it. On their website, Glico outlines three basic steps
- Analyze the sound of snacks
- Record the sound of snacks
- Create a musical composition
Glico digs deep, coming to the following conclusion:
Science, peoples, science.
In the video below, check out some behind-the-scenes clips of the recording process. Warning: there is some serious snack excitement.