Chefs Daniel Patterson (Coi) and Roy Choi (Kogi) are one step closer to turning the fast food industry on its head. Inside Scoop reports that Loco’l—the duo’s healthy fast food concept—has secured its first location in San Francisco’s Tenderloin district.

Patterson and Choi have acquired an investor, and just as importantly, they have their first location, at 57 Taylor Street,” reports the blog. “With a former bodega on the beleaguered corner of Turk and Taylor, the goal is to create a space that is accessible to all—visually, conceptually and economically.”

Eater calls that particular intersection “the epicenter of violent crime and drug use in the Tenderloin,” which is kind of perfect for two chefs who want to have maximum impact on the local community. The driving idea behind Loco’l is that cheap food and high-quality food are not mutually exclusive.


In the Tenderloin, Patterson and Choi are aiming to turn out cheeseburgers and chicken nuggets at the same price point as McDonald’s or Carl Jr.’s—while making sure the grub is responsibly sourced, nutritious, and delicious.

“We’re just trying to be chefs about this and feed you,” Choi told FWF in an interview a few months ago. He’s not sweating the challenge of keeping the cost of his food down:

To us, it’s easy. Like, when you ask questions like, “how are you going to do this?” or “how are you going to cook?” or “what are you going to do to supplement all of this?”—to us, that part is a no-brainer. Because that’s just us cooking. That’s like a porn-star fucking; you know, it’s natural.

According to Insider Scoop, the new space will open next summer with both a restaurant and multi-use kitchen for cooking classes and other community-enriching programs. If all goes well, we can expect a second Los Angeles location in the short term—and, hopefully, a whole new fast food culture in the long term.

[via Insider Scoop]