If you think what’s on your Instagram feed is the ultimate “food porn,” you’re tripping.

South Korea’s latest food fad, Mokbang (which is, basically, gastronomic voyeurism), allows participants to share in the experience of eating, without actually shoveling food down their throats.

Actually eating a ton of delicious-looking food is the job of Benz, one of the top Mokbang stars. He makes a living live-streaming himself eating two enormous meals each day, according to the video above from Vocativ.

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Mokbang runs on a “gift economy” business model, where viewers are able to send the performers star balloons, which they then exchange for cash. Mokbang stars are able to earn up to thousands of dollars each broadcast.

Benz says,

“My aim is to eat as much food as possible. I turn on the broadcast, chat to my fans, and sometimes even choose the menu with them…More people are single these days, live alone, even get married later. I think they just see me as the familiar and comfortable guy. The brother or son nextdoor. People also get satisfied eating vicariously through me because, nowadays, so many people are on diets.”

Food guide Daniel Grey explains, “With the economy the way it is right now, people are becoming more isolated. They are eating by themselves, or they’re eating in small apartments, and the only friends that they can have are people they can watch on TV.”

Oh my god, that is so %&$#ing depressing. But we got to admit, it’s the truth—even outside of Korea.

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One of Benz biggest fans says, Kim San Ho, explains why Benz inspires discipline instead of gluttony—which may come as a surprise. Ho says,

“He eats so much, and so well, and he has a great personality. He also works out, and never gains weight, so his fans learn how to be disciplined. When I want an unhealthy late night snack, I can resist the urge by thinking of him eating. And I even exercise more because of his example.”

 

Our favorite part of the video: When a Vocativ employee, referred to as “Kimchi girl,” joins Benz for lunch, and he asks her to show him how long a New York hot dog is. #12YearOldBoyHumor

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Over the half hour feast, over 47,000 people tuned into Benz’s Mokbang. Holy. Hell.

[via Vocativ]

RELATED: Korean Woman Gets Paid Over $9,000 a Month to Eat in Front of a Camera