Too busy to shop for groceries? If you live in Park Slope, you’re in luck—Amazon is rolling out its Amazon Fresh grocery delivery service today.

If you live in the rest of Brooklyn, no worries; Amazon’s coming for you soon. When Re/code asked an Amazon spokeswoman, she declined to give exact dates for the service. There are plans for all of NYC in the works, as well.

Here’s how Amazon Fresh works: place an order before 10 am and the service will deliver it same-day. Orders placed after 10 a.m. will arrive the next day. In other Amazon Fresh markets, alcohol delivery is available.

Here’s a video showing what you can expect when your groceries are delivered:

Re/code reports that at launch, you must be a member of Amazon Prime to make Amazon Fresh orders. Park Slope Amazon Prime members won’t pay additional Amazon Fresh membership fees through the end of 2014—but will be required to upgrade to the $299/yr Prime Fresh membership as of 2015.

Amazon Fresh wants to compete with other NYC grocery delivery services like FreshDirectGoogle Express, Max Delivery, and Instacart.

Here’s how some of that competition breaks down:

Fresh Direct

Fresh Direct doesn’t require membership, and the delivery fee within NYC is currently $5.99, no matter where you live. All kinds of food items are offered, including alcohol.

Google Express

Google Express offers monthly and yearly membership options, but doesn’t require them for delivery. If you don’t have a membership, fees vary based on things like whether your order is over or under $15, and whether it includes alcohol.

Re/code reports that Google Express doesn’t offer perishables like meats, fish, and dairy; meanwhile, Amazon Fresh offers all three.

Max Delivery

Max Delivery doesn’t require a subscription, and offers free delivery over $100. If your order is under $100, the delivery fee is $4.95. They also offer a delivery guarantee: if your order doesn’t arrive when promised, the delivery free is waived. All kinds of foods are offered, including alcohol.


Instacart offers Instacart Express membership for $99 a year, but it’s not required to order. Instacart Express members get free delivery on orders over $35. Non-Express members pay $3.99 for two-hour delivery and $5.99 for one-hour delivery. All kinds of foods are offered, including alcohol.

We’re not sure how the customer service and reliability of each service rank, but more choice is usually a good thing.

[via Re/code]

RELATED: Amazon Wants to Revolutionize Ordering Groceries from Home with Handheld Scanner