Today, Krispy Kreme UK gave away England’s biggest-ever box of doughnuts to a single winner via social media. The occasion? Krispy Kreme UK’s new Occasions service, where you can order doughnuts for any and every event. From wedding doughnut towers (yes, please) to corporate gifting, Krispy Kreme UK wants its customers to know that glazed doughnuts aren’t just for breakfast anymore.

The Double Hundred Dozen box, containing 2,400 doughnuts, is a one-time creation. It’s over 11 feet long and 3.28 feet tall.

To get in on the giveaway, companies tweeted @KrispyKremeUK about an upcoming #BigOccasion and included their #OfficeName. The winner was the company with the most retweets.

Earlier today, @KrispyKremeUK announced the winner:

If you’re heartbroken about not having won a box of 2,400 doughnuts, don’t cry. Krispy Kreme is offering some pretty sweet limited-edition Ghostbusters doughnuts stateside, so it’s not all bad news.

Here are a few more great shots of this once-in-a-lifetime Krispy Kreme box:

krispy kreme 2400 box 2 krispy kreme 2400 box

[via The Drum]

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