Burger King announced it will be dropping its lower-calorie french fries, called “Satisfries,” from two-thirds of its US stores. Coincidentally, the chain announced on Tuesday that it would be resurrecting its Chicken Fries, which are strips of chicken rolled in batter and fried. That’s a very real testament to what consumers really want.
Since Satisfries made their debut last September, more than 100 million customers had tried the fries, reports the NYT. But the sales were too weak to continue offering the item throughout US stores.
Franchise holders controlling 2,500 Burger King stores decided to keep Satisfries, while approximately 5,000 decided to cut them. The people have spoken (and they want full-fat, full-calorie, deep-fried chicken strips).
Here’s some more fascinating things we found on the Internet today:
The Serious Eats guide to shopping for Asian noodles. [SE]
36 Hours in Nice, France (video) [NYT]
Why 70,000 environmentalists are fighting the elBulli museum [Grub Street]
Eater’s restaurant critic Bill Addison on eating three meals a night [Chicago Tribune]