Coffee is essential. It is also the beverage that spawned a Lay’s potato chip flavor. But coffee’s so much more than either of those things.

In April, the 2014 Specialty Coffee Association of America’s Symposium met in Seattle, Washington, and what started as an international coffee trade show turned into some serious TED-esque talks on why coffee is more than what’s in the cup. The videos that resulted “will make you think, make you laugh, make you cry, and make you smarter,” writes Sprudge.

Watch the videos and get schooled on sensory science, the true value of speciality coffee, and cafes as “social experiences.” To watch all six talks, head to Sprudge. Of course, it only seems appropriate to watch with a great cup of joe in hand, so maybe take a coffee break first.

Here’s more awesome stuff we loved from today: 

The futuristic farming at the 1939 World’s Fair [Modern Farmer]

Why farm-to-table kind Dan Barber believes meat is hyper-seasonal [Eater]

Russia declares war on McDonald’s burgers, Filet-O-FIsh, and pretty much everything else [Grub Street]

How to make the perfect michelada [Muchies]