Ever wondered what the “Chipotle of Middle Eastern food” would be?

Dan Rowe, the chief executive of Fransmart—the franchise consulting firm behind the chains like Five Guys and Qdoba—is signing on a new client: none other than New York City landmark The Halal Guys.

The Halal Guys have been a Midtown mainstay since their first truck hit the street in 1983. That’s right, they’ve been shilling way-better-than-average $6 meat and rice platters to the masses for two decades. The operation recently expanded to the East Village, and now there’s a total of four Halal Guys carts in the city.


[Photo: Nomlog]

Owners Mohamed Abouelenein, Ahmed Elsaka, and Abdelbaset Elsayed are currently in the midst of planning two brick and mortar locations—one on 14th Street in Manhattan, to open in a month, and the other near Columbia University, slated to open in the fall. “Work on both of these started before the franchise deal was made, so they’ll operate independently of Fransmart,” reports Eater NY.

Fransmart has big plans for the heavenly gyro food stand—it’s hoping “to have Halal Guys outposts throughout the East Coast, Canada, Los Angeles, and the Middle East within a year. Within five years, it hopes to have 100 locations, including some in Europe.”

Here’s some more stuff we loved from today:

Eataly is coming to Los Angeles [Eater LA]

Starbucks to fund college education for thousands of workers [Grub Street]

Sietsema eats his way through the Dairy Queen menu [Eater NY]

Here’s what goes into a pumpkin spice latte and other Starbucks drinks [Foodbeast]