Grub Street’s Sierra Tishgart argues that there has been an upsurge in one-word, multisyllabic restaurant names that seem to hold no real meaning, like Noma and Piora. While some would argue that many of them do mean something, particularly to non-English speakers, the most interesting part of the article is Andrew Carmellini‘s revelation about the name of his newest restaurant, Bar Primi: Apparently, he’s been holding onto the trademark for it since 2007.

Carmellini says it’s good to keep plenty of names in the bank just to be safe and resourceful. He tells Grub Street, “I probably have 15 or 20 names trademarked, just in case I find a space.” He continues,

“Naming might be the hardest part of the restaurant incubation process…usually, I come to the table with 100 names, and whittle the list down.”

Here’s some more stuff we loved from today:

Yelp fights back against claims they hid positive restaurant reviews [Eater]

Author sues Chobani for allegedly ripping off his “How” business philosophy [Grub Street]

File “wife threw beer away” under bad reasons to call 911 [Foodbeast]

Garden, meet Edyn: how the “Internet of things” has moved outside [Modern Farmer]

3-D printed food is beginning to look beautiful [Motherboard]