McDonald’s is known worldwide for a few things: burgers, McNuggets, fries, the Filet O’Fish. Regional specialties might exist—like that awesome-sounding bulgogi burger from McDonald’s South Korea—but most men, women, and children in the world know the Mickey D’s staples like they know their own names.

Graphic design company TBWA Paris knows this, and is unleashing this fantastic “Pictogram” ad campaign at locations across France in June 2014—just a few short days away. Creative director Jean-François Goize, copywriter Frank Marinus, and art director/illustrator Michael Mikiels are the artistic brains behind the minimalist McCampaign.


Learn more about the campaign in the video below.

[via DesignBoom]