Broccoli City founder Brandon McEachern is a man on a mission. That mission? Bridging the gap between the streets and the all-organic-everything sustainability movement, with the the ultimate goal of making a healthy lifestyle available to the people. All the people.
After moving from North Carolina to L.A., McEachern says he assumed a lot of the new people he met were so happy because they were rich and white. He then realized it was because they were living healthy, eating well, and exercising. As he tells Grist, he began to think about ways to bring this lifestyle to a broader audience:
To promote his cause, McEachern put together the first Broccoli City Festival in 2013, combining a rap-centric bill of artists with healthy food, free yoga, and fitness demonstrations. In the video above, you can see the Kid Mero talking to folks at the recent D.C. edition of BCFest 2014, which was headlined by Cam’Ron, JoJo, and Just Blaze.
The L.A. fest is happening tomorrow, May 3. It starts at noon, and tickets are still available.
As for the future, McEachern just wants the Broccoli City Festival to keep growing and bringing its message to new cities. “What I would really love to create with this festival is to have it be like the Wattstax Festival,” he told Grist.
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