This new Lurpak butter ad is appropriately set to the tune of Richard Strauss’s “Thus Spake Zarathustra,” which you may recognize as the theme from 2001: A Space Odyssey.

The ad transforms an ordinary kitchen space into what seems to be the entire universe. Egg yolks drop in slo-mo like meteors into flour, the camera pans over a mountain range of Romanesco cauliflower, and a gas stove flares up as if it were a rocket ship ready for lift off.

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The Kubrick-esque commercial, by Wieden + Kennedy London (and Blink director Dougal Wilson), is advertising the brand’s new Cook’s Range of oils and butters. We wouldn’t be surprised if food nerds and film buffs everywhere go nuts over the ad’s otherworldly quality.

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[via AdWeek]