There’s no denying that the Big Mac wears the double-patty-burger crown in the fast-food universe, but that hasn’t stopped plenty of other chains from reaching for the crown. Jack in the Box has tried to replicate it with the Bonus Jack, and even Korea’s Lotteria has its own version of the stacked sandwich. And now, KFC Canada has followed suit with its newest offering, the Big Boss.

KFC is fully aware of the fact that the Big Boss looks and sounds a lot like the original Big Mac: two pieces of meat, a special sauce, lettuce, cheese, picks, onions, and a sesame seed bun. Hell, the press release for the burger begins with the words “Look familiar?”

But creating a Big Mac-esque burger was a smart move on the company’s part, and according to Robert Carter, executive director of food service at NPD Group Canada, “You literally need to be stealing customers from your competitors to grow in Canada, there’s no two ways about it.”

You have to hand it to KFC, though—while other fast-food chains are shamelessly stealing the Big Mac’s identity, KFC has stayed true to its roots, swapping out regular burger patties with two of its iconic breaded chicken filets.


[via Foodbeast]

Here’s some more interesting stuff we came across today:

Big Gay Ice Cream’s business secrets. [CNN Money]

In Japan, a fun children-only sweet shop where no grown-ups are allowed [Design Taxi]

What a typical breakfast looks like in different countries around the world [Buzzfeed Yellow]

This restaurant will serve you an orange chicken burrito stuffed with chow mein. [Foodbeast]