Ever wondered who makes your favorite breakfast cereal, and if it’s ethically produced?

As part of OXFAM‘s GROW Campaign, the humanitarian organization has put together a scorecard by which to judge the ethical standards of food production giants around the world. Behind the Brands attempts to hold the “Big 10″ accountable; that is, Nestle, Unilever, Mondelez, Coca-Cola, Mars, Danone, Associated British Foods (ABF), General Mills, and Kellogg.

Behind the Brands judges companies on an ethical scorecard. It’s made up of categories like corporate transparency, sustainable use of both land and water, environmentalism, and treatment of women. The campaign does not address nutrition, according to the website.

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Scroll down to see how your favorite brands rank.


Owns: Nestlé Pure Life, KitKat, Nesquick, Nescafé
Score: 64% (Fair)
Why? “Still at the top of the scorecard, but only just, Nestle leads the way on climate change and water usage, worker rights (equal first) and is most transparent. Nestle’s commitment to support women in its supply chains will go a long way to making a difference for women.

Nestlé is showing some progress on land with their revised sourcing guidelines, but a failure to condemn land grabs prevent it from being a true sector leader.”

Coca Cola

Owns: Fanta, Dasani, Minute Maid, Sprite
Score: 54% (Some progress)
Why? “Coke leads the way on respecting land rights and in supporting women. It scores higher on policies related to worker’s rights, climate change and water but is left trailing the top companies due to poor performance on support for farmers.”

Mondelez International

Owns: Cadbury, Oreo, Milka, Toblerone
Score: 33% (Poor)
Why? “Mondelez owns Cadbury and Oreo, but its business behaviour is less than sweet. It performs poorest on climate change and struggles on water, transparency and land rights. Their commitment to support women in their supply chains will go a good way to making a difference for women.”


Owns: M&Ms, Wrigley, Uncle Ben’s, Galaxy, Snickers
Score: 31% (Poor)
Why? “Neither horrific nor heroic, Mars scores poorly in terms of protecting land rights and on water (equal last in each), but fares better when it comes to transparency and recognizing issues faced by small-scale farmers. Their new commitment to support women in their supply chains is helping to inch their way up the scorecard.”


Owns: Dannon, Evian, Actimel, Volvic
Score: 31% (Poor)
Why? “Good news – dairy giant (and owner of Evian and Volvic) Danone is doing above average on water, climate and transparency. Bad news – it lacks any commitment to supporting women, farmers or land rights.”


Owns: Frosted Flakes, PopTarts, Pringles, Special K
Score: 29% (Poor)
Why? “Kellogg’s has improved on supporting women, land rights, water and climate – but its support for small-scale producers is distinctly lacking in snap, crackle and pop. It also does poorly on standing by the rights of workers. It is at least more transparent about its business than some other companies however.”

Associated British Foods PLC

Owns: Twining’s, Ovaltine, Mazola, Ryvita
Score: 27% (Poor)
Why? “Improved on gender, climate and land, ABF has moved off last place. Yet ABF continues to score relatively low overall for assessing impact on producers, communities and the planet. Bottom of the pile for water and scoring poorly on supporting women and farmers, ABF still needs to improve on a number of issues.

Note: the scores for Associated British Foods exclude its Primark business.”

General Mills

Owns: Betty Crocker, Green Giant, Haagen-Dazs, Old El Paso
Score: 21% (Poor)
Why? “General Mills is now at the bottom of the scorecard and comes last in supporting women, climate change and transparency. Strongest on water, but on all the other issues has a long way to go to catch up.”

[via Behind the Brands]