Every once in a while, a company tries so hard to connect with the social media generation that they miss by miles and end up becoming the laughing stock of the internet.
Such is the case with frozen foods brand Birds Eye, which just released a line of bake-able mashed potato shapes called Mashtags. The frozen potatoes come shaped like hashtags, emoticon hearts, and “@” symbols. There are 5 shapes in all.
We can almost see the boardroom full of marketing executives thinking, “Yes! Kids love Twitter! Kids must also want to eat Twitter-themed frozen potatoes!”
Pete Johnson, senior brand manager at Birds Eye, told Pocket-Lint:
A bag of mashtags will run you £1.75 ($2.92) at UK grocery stores, including Sainsbury’s and Tesco.
We hope Mashtags come stateside so that we, too, can bite into warm, flaky hashtags.
I’ve just found out what a mashtag is and I don’t want to live on this planet any more
— Helen (@givesyouHel) February 17, 2014