Party sharks. Keyshawn Johnson as a skateboarding cat. Girls in bikinis fighting giant robots through the power of dance.

These are all things you would have seen in Newcastle’s Superbowl ads…if the company had made them. Newcastle’s genius new ads play off all the company’s most creative, wildest advertising ideas that it couldn’t afford to make.

The first ad features storyboarded action sequences, laying out the entire theoretical ad. The second, however, takes it to a whole new level of cinematic. With bold font and cinematic Lord of the Rings-style choruses, Newcastle informs us that its ads will come out any minute now. Just wait.

From Newcastle’s “If We Made It” site: The OFFICIAL teaser for the trailer for the Mega Huge Football Game Ad we would’ve made if we had a mega huge advertising budget is finally here. Watch it below.

What do you think? Clever or lame?


[via Ad Week]