The burger is perhaps America’s most ubiquitous food. So much so that we’ve begun experimenting with it. We’ve gone the extravagant route by adding truffles. We’ve gone the weird route, and made them with bugs. Heck, we’ll make a bun with anything we can get our hands on.
But for countries like those in Africa, the hamburger is new, and it’s a big deal.
The Wall Street Journal reports that big burger businesses are seeing a market in Africa, and this year have begun breaking ground in the name of fast food. Johnny Rockets Group Inc. opened its first diner in Nigeria, and Burger King Worldwide “cut the ribbon on the first of at least 200 restaurants it plans for South Africa and nearby countries.” Hardee’s also plans to take root in Nigeria and South Africa in the near future. A Super Bacon Thickburger in Abuja? Wow, globalization, you crazy.
Of course, there is a sizable catch: How will the ingredients be supplied? The answer is it will cost a lot of money.
Wells must be dug to supply water, cattle ranches must be bought, and new kinds of cows must be bred since the preferred European brown cow succumbs to tropical disease in Africa.
Perhaps an even larger issue than meat—which is rocketing in price due to demand—is fresh ingredients. Chris Nahmen, who opened the first Johnny Rockets in Nigeria, flies onions, mushrooms, and iceberg lettuce in from the United States. The result? $14 for a “Rocket Single” burger, which includes one patty topped with a slice of cheese.
[via Wall Street Journal]