Everyone knows that mountain men have serious game. They’re rough, rugged, and pan sear fresh-caught trout in cast iron pans over blazing fires. Ralph Lauren wants to turn you into the mountain man of every girl’s dreams with their “Polo Ralph Lauren Survival Guide,” a series of nine 15-second videos on Instagram.

The videos teach you how to cook, make coffee, pop bottles, set tables, and start fires in the great outdoors. Simultaneously, they provide a gorgeous backdrop to Polo Ralph Lauren’s cable-knit sweaters, down jackets, leather boots, and extra-handsome models. The entire campaign was shot and edited on an iPhone, according to the company.


Click through the gallery above to see instructional videos on how to be a bonafide mountain man, courtesy of @ralphlauren.

[via Mashable]