“Ever since being introduced to a swinging 60s London, Mr. Chow’s iconic restaurants in New York and Beverly Hills have remained A-list hotspots, and his empire extends to Miami, Las Vegas and London,” writes Nowness.

The eccentric restauranteur has served high-end Chinese cuisine to the likes of Marlene Dietrich, Frank Sinatra, Mick Jagger, Jackie O, George Clooney, and Gwyneth Paltrow. But Mr. Chow says, “I feel extremely uncomfortable talking about celebrities because I feel I’m a very deep person, I’m not superficial, so I don’t cater for celebrities. I’d feel very, very embarrassed. I hate people who drop names. And Lady Gaga agrees with me.”

In the short film above , filmmaker Alison Chernick goes inside the kitchen of the spectacle-wearing restaurateur. The charismatic Mr. Chow discusses everything from his Beijing chicken to his never-ending quest for perfection. “Because of my broken education, I’ve developed a technique of becoming an expert in 10 minutes. Instead of becoming an expert in 30 years and studying on a subject, make every little detail your universe,” says the restaurateur.

[via Nowness]