As part of Coca Cola’s new “Ahh Effect” campaign, British animator Cyriak has created an interactive ad campaign called “Polar Party.”

With a click of the mouse visitors to the site can prompt polar bears to dance, penguins to multiply, and seagulls to ride bikes among other surrealistic actions. The animation, both playful and absurd, elicits a kudos from us; Coca Cola, this is one sweet ad.


According to Coca-Cola, The Ahh Effect is the “multidimensional feeling of happiness, satisfaction, and delicious refreshment one experiences after drinking an ice-cold Coke.” That sounds pretty cool, but really just like the visuals.


Make your own strange Arctic world here.

[via Design Taxi]