Each week we break down the best food porn on Instagram, but recently, we’ve found ourselves just as enamored with Vine—the app that allows users to easily shoot and upload six-second video clips. Recently, companies have been utilizing Vine as an advertising tool to promote their products in creative and visually appealing ways. This week, we see I Can’t Believe It’s Not Butter enlist talented artist Yves Das for a cute scene promoting its new spread, as well as Fruttare Fruit Bars showing the magic of their product with a crazy stop-motion Vine.

Also featured this week is a Cheez-Its castle, Halloween cooking ideas, homemade burgers, and a look at the dangerous Japanese art of pounding mochi. And, even though it’s not a Vine, we had to include an Insta-video of Chrissy Teigen drunkenly using her Rollie Eggmaster with hubby John Legend.

Click through the slides to see this weeks best food-related Vines.