Street vendors, this is a call to our arms: If you aren’t serving your snacks with as much swagger as this fellow, you need to go back to drawing board. You can study this video for inspiration. After the guy does some pretty credible moon-walking and other Michael Jackson-inspired moves, the real action kicks in: He switches on his cotton-candy machine and it’s as if he’s summoning the sugar spirits from the great beyond, manipulating them into cool-ass shapes and convincing them to do his bidding—all while keeping the dance moves coming.

You know you want to book this dude for a party. If you are in Russia, maybe you can—another clip sees him working the machine like he’s Skrillex, to the beat of some pretty epic dance music. Peep game: