If you’re a New York food obsessive, you’ve probably been to (or at least heard tell of) Roberta’s, the pizza joint in Bushwick that moonlights as a clubhouse for the local food community, an urban farm, a radio station, a chef’s tasting table, and many other things. You might also be familiar with the restaurant’s insane Tumblr — a checkerboard of pulsating, flashing pizzas that are probably not at all safe for epileptics.
But have you ever really looked at it? Like, really looked at it? Sure, plenty of restaurants turn to Tumblr for behind-the-scenes snippets and upcoming dishes. As it turns out, though, Roberta’s uses theirs as a repository for just about all of the wonderful things they’re involved in—beer drinking, garden fetes, ho- tub parties, holiday schedules, new pizzas, old pizzas (in GIF form), fringe pizza art from other Tumblrs, and even grungy art specially commissioned for the beloved pizza spot. Think pizzas in space, magic pizzas, floating pizzas, and so on.
So maybe it’s time to start paying attention to Roberta’s as Tumblr—if only to see that pizza is more than you ever imagined it could be.
All photos courtesy of Roberta’s.