Carl’s Jr. knows how to titillate. The Newport Beach-based chain is known for its aggressively saucy commercials, featuring the likes of Kim Kardashian and Paris Hilton. And now, it’s taking America’s nostalgia for unhealthy breakfast foods and mashing it up with iced cream to create its newest dessert: Hand-Scooped Strawberry Pop-Tart Ice Cream Sandwiches.

Just as pop stars compete for the Song of the Summer, fast-food chains engage in a similarly saccharine battle over the Frozen Dessert of the Summer. This may just be it for 2013. And if not, we can at least pray for a Baywatch meets OC-themed commercial—redundancy be damned.

[via Eater]