The traditional model for wine sales could fade fast now that Amazon has gotten into the marketplace, reports The New York Times. (At least in specific areas, as there are laws against online sales in some states, and cross-border shipments in others). The online superstore has been able to “make a previously unimaginable selection available to anyone, anywhere, at any time and at a bargain price.”

Compared to the U.S., Europe is “more coherent and unified in this niche of the economy.” The percentage of retail wine sales complete online is five times higher in Britain than the U.S. One of the reasons why online wine sales have hit big in Britain is the help of supermarket chain Tesco and early online adopters like Berry Brothers & Rudd.

Based in New Zealand, Wine Searcher is  all about assisting users in their search for wine. In China, online shops may hold a greater allure, as consumers are less inclined to shop at local stores for fear of buying a fake bottle. All this variation just goes to show that there are many ways to be successful online wine sales, says NYT‘s Eric PFanner. 

[via The New York Times]