Food porn and #menswear find their happy medium in the latest short film from GANT Rugger, which models its Fall/Winter 2012 collection on the crew at Lower East Side restaurant the Fat Radish.

The culinary world and fashion seem to be merging more and more these days, sidestepping the orange Croc’d abominations of Mario Batali in favor of something a little more stylish: Mission Chinese chef Danny Bowein is rocking Uniqlo, Bon Appétit and Banana Republic have teamed up on a “Desk to Dinner” line, and this whole GANT Rugger collection is inspired by the idea of a chef and restaurant owner hanging out with their boys at an NYC hot spot (in this case, the Fat Radish).

Peep the brand-new video above, then check out this episode of Complex Style’s “Cut & Sew” video series, in which GANT Creative Director Christopher Bastin breaks down the various pieces, and explains how the relate to life in the back of the house.