This week, The Boston Globe takes a look at the growing influence of what the newspaper is calling hipster food magazines, which include the likes of KinfolkGather Journal, and Diner Journal. Largely ad-free and not constrained by newsiness, these are publications that buck the business paradigm established by players like Food & Wine. As author Jonathan Levitt describes

The latest trendy food and lifestyle magazines, ubiquitous in urban havens of cool college towns and wealthy suburbs, are driven by a desire to exist outside the mainstream food world and all that goes with it—fads, corporate tie-ins, and celebrity chefs.

Their approach is a mix of “the authentic and do-it-yourself,” focusing on everyday people, riffing on classic motifs, and employing visuals that are less stylized—the idea is to evoke realism rather than any ideal of perfection. Diner Journal, for instance, treats restaurants as spaces that can “transcend just cooking and serving food.”

Levitt points out that the influence of these newcomers can already be seen in the pages of larger, more established publications. Following its revamp, Bon Appétit has stepped “away from the overtly commercial, looking more to what [the magazine’s food and drink editor Andrew] Knowlton would consider ‘grass roots and old school.'”

[via The Boston Globe]