It’s a time-honored New York City tradition to go completely apeshit at any hint of inclement weather, and raiding the nearest Trader Joe’s/Whole Foods/Citarella is always the first order of business.
In most parts of the country where winter exists, people go through this ritual as well, but they are practical in their purchasing decisions: Bread and milk go first, followed by all the salty snacks, beer, wine, and liquor. New Yorkers, on the other hand, emergency shop as if they are getting stocking up for the world’s longest dinner party, beelining for the artisan cheeses, throwing ‘bows in the gluten-free aisles, and making sure there’s enough high-grade bacon on hand to tackle Dave Chang’s pork dashi recipe.
If you need one single piece of evidence to reflect the current state of NYC culture, it’s that it is all but impossible to get your hands on any kale right now in the city. That’s right: New Yorkers are bracing for #Snowmageddon2015 by buying all the kale (as well as the kombucha, natch).
Tasting Table editor-in-chief (and legendary nacho eater) tipped us off to this dire state of affairs last night:
https://twitter.com/kittenwithawhip/status/559559830084399104
She also added:
https://twitter.com/kittenwithawhip/status/559560313654095873
Even New York magazine art critic Jerry Saltz is experiencing the struggle.
https://twitter.com/jerrysaltz/status/559726813921161216
And around Twitter, the great kale binge of 2015 spread like wild fire:
https://twitter.com/HazelMonforton/status/559716111919632384
https://twitter.com/HazelMonforton/status/559716192773210113
https://twitter.com/HazelMonforton/status/559717091486728192
https://twitter.com/dkitendaugh/status/559711252084432896
https://twitter.com/tangaciousD/status/559709096124104705
https://twitter.com/lisang/status/559565418868658176
https://twitter.com/jbrightness/status/559594797913350144
https://twitter.com/AllOfThePizza/status/559533612593201152
https://twitter.com/jesstamulynas/status/559540576136073216
https://twitter.com/nabbott/status/559524766709600256
https://twitter.com/dntsqzthchrmn/status/559510608932921344
https://twitter.com/Megan_McCord/status/559506608641048576
https://twitter.com/donohoe/status/559504326033698817
https://twitter.com/BigInTheShire/status/559495420112814080
https://twitter.com/Hoffm/status/559563324858200065
But some people have different priorities:
https://twitter.com/JessicaValenti/status/559510498899554306
Rest assured, NYC. Other Northeast residents in the path of the storm feel your pain:
https://twitter.com/Laur_Katz/status/559536537428189186
https://twitter.com/HeyRatty/status/559395725252247552
Only time will tell if a lucrative black market for kale will emerge in the coming days. Until then, we think Robicelli’s Bakery has a better plan:
https://twitter.com/MadelineAnneNYC/status/559731982008320002