It’s been a busy year for Martha Stewart. In addition to hosting potluck parties with Snoop Dogg, slamming human trash can Donald Trump, and throwing massive amounts of shade at lazy millennials, the goddess is adding a whole new element to her Martha Stewart Collection at Macy’s by launching a small chain of coffee shops, aptly titled “Martha Stewart’s Café.”
It’s no secret that Stewart already has the lifestyle game on lock, selling a line of sheets, towels, couches, and dishes in collaboration with Macy’s for years. But now, according to Eater, Stewart is looking to expand her partnership with the department store, muscling in on territory once held by Nespresso kiosks and Macy’s Taste Bars. Two locations have already been confirmed, and more could be on the way soon. Stewart’s new café in Sacramento, California just opened over the weekend, and another outpost in Dallas, Texas is slated to open next month.
Since being released from prison in 2005, Stewart’s products has expanded exponentially. Fans of the the lifestyle maven can quite literally eat, sleep, and breathe the Martha Stewart brand 365 days a year. Unsurprisingly, Martha Stewart’s Café will be selling Martha Stewart brand coffee and Martha Stewart brand granola, as well as Argo Tea and Torn Ranch spiced nuts.
As Eater points out, Martha Stewart Living Omnimedia has had its own Martha coffee kiosk at its headquarters in Chelsea since 2015. Despite being Stewart-centric, the Manhattan store buys its pastries from bakeries like Balthazaar and Bien Cuit in Brooklyn, and it stands to reason that the new cafés could serve local treats, too.
Complementing the Macy’s color scheme, “Martha Stewart’s Cafés are simple white, free-standing counters with pops of red, tidy merchandise displays, and a touch of black calligraphy,” according to Eater.