It's a pretty well known fact that craft beer is sweeping America. Microbreweries are popping up in every corner of the country, canned beer is cool again, and sales keep rising. But one church in Texas isn't so fond of rye IPAs and sour wheat ales, and decided to speak out against the craft beer atrocity—a spectacular blunder that only helped boozers find some cheaper craft suds.

According to My San Antonio, the Anchor of Hope Baptist Church in Canyon, Texas placed an ad in the local Canyon Times newspaper taking shots at the craft beer. In large, bold font the ad stated that "Craft beer is the devil's craft," and listed bible passages that claimed no one drank booze back in Jesus’ day.  

Well, the folks at Canyon's Imperial Taproom weren't intimidated by the threat of hell-fire, but did see an opportunity to drum up some business and have a little fun at the same time. Taking to Facebook, the bar posted a photo of the advertisement with a caption telling customers that the "devil's craft" clipping would now be considered a coupon for discounted craft beer consumption.

“We'll give you a dollar off for each (‘coupon’) you bring in so feel free to bring multiple,” the post reads. “Come enjoy some devilishly tasty craft beer and/or wine (grape juice with booze in it) with us! We'll see y'all at the Taproom, cheers!”

Something tells us that the newsstands around Canyon are empty this week, with beer lovers hoarding these holy coupons. You know someone's already paid a $50 tab with a stack of newspaper clippings.

[via My San Antonio]