Back in 2014, when Bape launched its first collaboration with Coca-Cola—a collection of t-shirts, hats, button-downs, and red G-shock watches with an image of the brand’s iconic Ape emblazoned across them—the company’s website was consistently sold out of merchandise. RSVP Gallery in Chicago was the only retailer to carry the gear in the US.
Now, as the companies prepare to drop their second Coca-Cola x BAPE collection on October 22, the collabo is ramping up its production, releasing 30 different pieces of apparel at select retailers worldwide. Bape’s Japanese Instagram account confirmed the collaboration on Sunday, posting photos of the collection and linking to a press release on its website.
Combining Bape’s camo print and Coca-Cola’s iconic red logo, the new capsule collection provides a unique dual-branding opportunity for the companies. According to XXL, the line includes everything from hoodies, graphic t-shirts, and snapbacks, to backpacks, bandanas, and camo-print aprons—clearly a must-have for any hypebeast chef looking to stunt in the kitchen.
Bape was founded by the Japanese fashion designer Nigo in 1993. Over the years, the brand has developed a cult status among fans, and helped usher streetwear into the mainstream in the early-Aughts thanks to support from artists like Pharrell and Kid Cudi.
“There are few brands that have been able to stand the test of time,” Mike Camargo, a New York-based sales and marketing consultant, told Complex earlier this month. “People always want exclusivity, and that came with Bape. Supreme didn’t give you the luxury feel. When you went to Bape, it was like you were buying at Louis Vuitton.”