It’s been a rough couple of months for America. We're in the midst of a presidential election that looks like a WWE title fight, our most beloved celebrities are dying left and right, and Pamela Anderson may or may not have tried to poison Julian Assange with a vegan sandwich. But while our country may be teetering on the edge of destruction, America was still able to claim the top spot in the only competition that truly matters this week: the renowned "World Whisky of the Year" award for 2017.
The honor, which is handed out every year by Jim Murray's Whisky Bible, went to Booker's Rye this year, marking the first win for an American-made whiskey since 2013. According to Fortune, the rye was selected over 1,240 other whiskies presented to judges from the prestigious whiskey guide. At $300 a bottle, the judges described the 13-year aged whiskey as “simply a staggering example of a magnificent rye showing exactly what genius in terms of whiskey actually means.”
And while Booker's is taking back the whiskey crown from the Canadians—that's right, Crown Royal's rye won last year's top honors—it's also not the first time that Beam Suntory, the company that produces Booker's, has won the prize. The company took home the title in 2015 with Yamazaki's Single Malt Sherry Cask 2013.
So which American hero should we thank for crafting this award-winning rye? According to Fortune, Fred Noe, a Master Distiller who guides production at Beam Suntory, decided that Booker's Rye should be aged twice as long as the company’s traditional whiskey. Noe's family has been in the whiskey business since 1795, and he’s now receiving the bulk of the praise from Jim Murray's Whisky Bible.
To get your hands on a bottle of the world's best whiskey you'll have to drop some serious cash. But with credentials like this—and an ABV that creeps above 65 percent—it starts sounding like a pretty damn good deal.
“My dad, Booker Noe, always said, ‘If you ain’t thinking big, you ain’t thinking,’” the company’s website reads. “He put this big thinking to use in all kinds of ways, but above all, when it came to flavor.”
With an award like this under their belts, it sounds like Noes are finally thinking big enough.