Football season is officially upon us. And if you’re like the average, red-blooded American, that means every Sunday you'll be drinking copious amounts of beer while screaming guttural noises at your TV.

And while it's an undisputed fact that enjoying a nice cold brewski in front of the tube is one of the most pleasurable experiences known to man, it’s not exactly perfect. If you've ever sipped out of a mug before, you may have noticed that taking a gulp from your beer also cuts off your line of vision to the screen. It’s a conundrum that has plagued mankind for generations.

Well, folks, it's 2016. The iPhone doesn’t have a headphone jack, chipotle is using drones to deliver burritos, and now, finally, someone has invented a beer mug that doesn't block your view of the TV.

Aptly titled the “TV Beer Mug,” and available for $11, the product’s beauty lies in its simplicity. Basically, some genius has taken an old, run-of-the-mill mug and shaved off part of its lip. When you raise the cup to your mouth, the missing chunk leaves exactly enough room for your eyes to peer over the suds, enabling you to see every play where Cam Newton almost gets his head taken off.

[via Gizmodo]