Southern California's Stone Brewing Co. may be an independent operation, but the nation's 10th largest craft brewery has aspirations that are anything but small-time. After announcing plans for new outposts in Napa, Virginia, and Berlin, Germany earlier this year, Stone unveiled yet another expansion this week—and this time the location will be a little closer to home. In 2018, the brewery will open Stone Hotel, a "beer-centric" resort located across the street from their main production facility in Escondido.
According to a press release, the $26 million, 100,000-square-foot estate will boast 99 rooms, an acre of outdoor event space, walking trails, a rooftop garden and pool, and—as one might expect—so much beer that booze will literally flow through the streets.
"Guests to Stone Hotel will delight in a craft beer experience complete from the moment of arrival," the release reads. "An inlay on the hotel’s driveway artistically displays beer flowing from a tap at the top of the driveway down to Citracado Parkway."
After checking into the hotel, guests will then be given a complimentary beer. While relaxing inside their rooms, guests will be able to order growlers of Stone beer. And if that's not enough, the hotel plans to house three bars where rare and exclusive Stone products will be made available on tap.
The project is being spearheaded by Untitled Hospitality—a San Diego-based "hospitality collective" that runs specialty hotels nationwide—and rooms will feature custom furniture, floor-to-ceiling windows, and private balconies so customers can enjoy their Stone IPAs in luxury. Still, a project this expansive has been years in the making.
"You can’t rush a good thing,” Greg Koch, one of Stones co-founders, said in the release. “After originally envisioning a hotel on the property more than six years ago, we had put the project on permanent hold due to our need to focus on our core obsession of brewing."
Stone prides itself on being an independent company in an era of "craft beer sell-outs," and promises to "a memorable, true craft beer experience" for its patrons.
"Years of thought have gone into the development of Stone Hotel and it will be reflected throughout every corner of the place," Koch added. "I can’t wait to give our fans this amazing extension of the Stone experience.”