Many of us drink wine. Wine is great. You know who loves wine more than anyone? It’s not the baby boomers sitting on the couch at home, looking to wind down with a bottle of Chardonnay. It’s the millennials.
According to new research conducted by the Wine Market Council, millennials (anyone currently between the ages of 21 and 38) drank more wine than any other generation in 2015—159.6 million cases, to be exact. The study also found millennials drank 42 percent more wine in the U.S. last year when compared to other generations.
But before you go and blame the over accessibility of Two Buck Chuck and Barefoot, take a look at the facts: USA Today notes that the wine preferred by this generation isn’t exclusively “cheap.” The paper notes that “17 percent of millennials had shelled out over $20 for a bottle of wine in the past month.”
It’s time for the older generations to step up their wine game. Those lazy, entitled, good-for-nothing millennials are owning you when it comes to getting wine drunk, which is straight-up embarrassing. Don’t let the rosé bros win this one!
[via USA Today]