The year 2015 is quickly proving to be the age of bulls*t liquids. Earlier this summer, Whole Foods started selling water bottles infused with asparagus for $6 for no particular reason other than the fact that yuppies would probably buy it. The grocery store itself released a statement claiming it was not completely sure why the water had hit shelves.
The world of expensive liquids continues, this time with the introduction of Fat Water, a $5 water infused with fat that claims it can help you shed pounds faster. The drink is essentially a striped-down, fruit-flavored version of broth bone soup; but unlike bone broth, fat water hasn’t been heralded by Manny Pacquiao or Kobe Bryant…yet.
Perform better with a new kind of hydration so effective you can feel it. Experience clean-burning fuel from quality fat instead of sugar. FATwater’s MCT energy isn’t stored as fat so it won’t weigh you down, and all natural fruit extracts give your tastebuds something to look forward to. #FATforFuel #HydrationHack
Fat Water founder David Asprey, who also invented Bulletproof coffee, believes that the addition of fat in water helps the body burn more calorie and rehydrates cells faster. Although the water is infused with coconut oil, Asprey claims it isn’t stored as fat in the body. He explains,
Whether or not drinking the fatty liquid will actually make you lose weight is up for serious debate. Meanwhile, we’re out here praying a new scientific study comes out proving that other fatty liquids, specifically milkshakes, also help you shed pounds.
For those with a taste for fatty H2O and extra cash on their hands, $5 will get you a 16 oz bottle of the product. The coconut oil-infused drink comes in berry, orange, and lemon flavors.