What are the political affiliations of the typical Taco Bell, Starbucks, and Chipotle customer? The Wall Street Journal pulled together a fascinating chart that shows the likeliness that a conservative, liberal, or “middle of the road” American will visit a specific chain restaurant. For reference: 100 is the median; any number above or below 100 indicates that customers of a given political persuasion are more or less likely to visit that chain.
By now, the world knows that Hillary Clinton stopped at an Ohio Chipotle shortly after announcing her presidential campaign on Sunday. Chipotle happens to have the highest liberal index score out of the 14 fast-food chains on the list (Starbucks comes in second). “[Hillary] wasn’t only grabbing a quick meal. She was also patronizing what happens to be a favorite of the Democratic base,” according to the WSJ. Is Hillary’s Chipotle choice a strategic political move, or was Hills just craving a chicken bowl? We’ll leave that up to you to decide.
“Political leanings for chains’ customers reflect factors such as location of their restaurants and targeted demographics and income levels,” explains WSJ. “Chipotle, amid rapid growth, remains focused on younger customers in large cities—a key part of Mrs. Clinton’s hoped-for coalition.”
If Clinton really wanted to tug at the heartstrings of liberals, she should have:
1. Left a tip. Clinton spent $20 on food, then failed to leave a tip in the tip jar. Poor form.
2. Ate at the family-owned barbecue restaurant called Deet’s that was right next door to the Chipotle outpost where Clinton stopped. Deet’s currently has 56 reviews and a 4-star rating on Yelp.
[via The Wall Street Journal]