You know how the mountains on Coors Light go from white to blue when your beer gets cold? Brazil’s Conti Bier devised a creative way to use the same color-changing technology on its latest beer can. 

The provocative cans feature a pin-up model whose dress slips off when the temperature is just right. 

The clever design was created by Brazil advertising agency WMcCann.


Will male and female beer fans alike be clamoring for the new Conti cans? That remains to be seen.

Personally, we think they should make a second can featuring Brazilian model Marlon Teixeira—it’s only fair.

[via Cool Material]