If you’re the kind of person who believes in drinking coffee until it’s socially acceptable to drink wine, Starbucks has just announced the menu for you.
“Starbucks Evenings” isn’t the name of an open mic night. It’s the international coffee chain’s new menu that’s being rolled out to select locations across the U.S, reports Reuters.
Stores offering the menu will feature select wine, beer, and small plates options from 4pm until closing time. You can still order your normal Starbucks favorites during that time, as well.
At rollout time, just seven metro areas will have locations that offer Starbucks Evenings options:
- Chicago Area (7 stores)
- Seattle Area (9 stores)
- LA Area (4 stores)
- Atlanta Area (7 stores)
- Portland Area (3 stores)
- Washington D.C. area (1 store, at Washington Dulles International Airport)
- Orlando Area (1 store, at Downtown Disney West Side)
The wine and beer lists will differ by store, and clicking the menus for each region on the Starbucks Evenings website simply says to see your local Starbucks Evenings location for a full list.
Small plates options are listed and photographed in full on the Starbucks Evenings menu page, and include:
- Blue Brie & Apricot Preserves Plate
- Grilled Vegetable Plate
- Parmesan Crusted Chicken Skewers
- Bacon-Wrapped Dates with Balsamic Glaze
- Truffle Macaroni and Cheese
- Chicken Sausage & Mushroom Flatbread
- Artichoke & Goat Cheese Flatbread
- Truffle Popcorn
- Double Chocolate Brownie Bites
- Chocolate Truffles
According to the Seattle Times, Starbucks hopes to roll this menu out to up to a quarter of its 12,000 U.S. store locations.This is all part of a five-year-plan to nearly double its yearly revenue to $30 billion. Just by offering these small plates, executives estimate that they’ll double food revenue alone to $4 billion.
This is no sudden move on Starbucks’ part. QSR Magazine reports that in 2010, Starbucks started testing wine and beer offerings at their Olive Way location in Seattle.
At the time, QSR spoke to Joseph Michelli, author of The Starbucks Experience, where Michelli chronicled the five years he spent as a Starbucks company insider.
There’s already a lot of competition for your after-work dollars. You only need to look at the resurgence in popularity of cocktail bars to see that very clearly. But if you want something that’s somewhere between your local dive and cocktail bar options, and you definitely aren’t feeling like a club, Starbucks is hoping that it’s the place for you.
All we can say is, we hope that Starbucks leverages this opportunity to do a collabo on a coffee stout with some great craft brewery as a Starbucks Evenings exclusive.