Whether you’re concerned about the environment, or you just like having an endless array of choice, one fact remains: Ever since Keurig announced that Keurig 2.0 machines would effectively lock out K-cups that weren’t produced under Keurig license, fans of the machines have been grumbling. Multiple antitrust lawsuits have been filed against the company, by both competitors and customers.

However, intrepid Keurig 2.0 owners who wanted the freedom to use whatever coffees they wanted in their machines soon defeated the technology. According to Quartz, the machine’s scanner is looking specifically for some special digital ink and the Keurig logo on any pods you put in the machine. Therefore, the logical answer is simple: just slice off the top of a legit K-cup and slip it over the top of your pod of choice.

keurig hack chart

A site calling itself Keurig Hack makes arguments in the chart above that offer an explanation for both Keurig machine owners and the Keurig manufacturer, as well. The chart offers no source for its data. However, if the numbers displayed are accurate, it shows two things: that Keurig machine owners value the same level of choice over what coffee they consume as any other coffee machine user, and that Keurig Green Mountain is losing market share to other pod manufacturers as a result.

You can find any number of YouTube videos show you how to get around Keurig 2.0’s security system, but the Keurig Hack one is probably the most entertaining. The video shows a more permanent fix as well, which involves the advanced technology of some Scotch tape, in addition to some expertly-applied scissor action.

Meanwhile, another user has posted a way to access your Keurig 2.0’s secret menu. Once you’re in, you can brew any size and strength of coffee cup you want.

Wired reached out to Keurig Green Mountain U.S. for a comment, but hasn’t received an answer yet. HuffPost Business Canada spoke to Keurig Canada Inc. president Stephane Glorieux about the hacks. He said:

[pullquote]”There are some [people], when you give them a challenge, they’ll really get at it. Whatever you throw at them, they’ll find some way of doing it.You can’t stop creativity. We are absolutely aware of these inefficient ways and we certainly don’t recommend them.”[/pullquote]

Perhaps Keurig planned for this. While it certainly looks easy enough to do, they know that only some people will do it—not everyone. After all, while a lot of people were jailbreaking iPhones, not everyone did that, either. Maybe that’s what Keurig is counting on.

[via Quartz, Wired, HuffPost Business Canada]