Michael Mcllroy and Sam Ross of Attaboy have been very busy lately. Currently, we’re in the midst of their 12-day “Now You Know” PSA series, which will see us into the first days of the New Year before it concludes. The short, humorous clips are filled with arcane bits of cocktail lore, delivered in the style of the old-school “The More You Know” PSAs. A new one will be released each day until all 12 are making the world a brighter, bubblier place.

In the lead-up to Christmas, Attaboy brought in young apprentice Jake Seiden to help make five slightly longer PSAs, each sharing an entertaining anecdote that always ends in the heartfelt exhortation, “Cocktails. Attaboy.”

As we both close out 2014 and ring in 2015 with the biggest drinking holiday of the year, Attaboy wants you to remember what’s important, and keep the top-notch cocktails flowing.

We named Attaboy one of our best new bars of 2013 because of this duo’s drinks skills, but cleverness like this and their Instagram cinemagraphs just shows us how right we were. While none of us knows what the future holds, we do know that we can’t wait to see what 2015 brings from these Lower East Side cocktail-slingers.