Each Sunday, the FWF team selects the most inspiring, enlightening, and fascinating stories from the previous week. Spend your day of rest reading some exceptional food journalism.

KFC Killer: How Popeyes Reinvented Itself To Win The Fried Chicken War [via Forbes]
Men lie, women lie, numbers don’t: “[Popeyes] added 126 domestic restaurants in 2013 and is on track to open up to 130 more this year (as rival KFC suffers through its ninth straight year of declining store counts).” Forbes’ Brian Solomon finds that the secret sauce has been “turning a chain of dingy chicken joints into restaurants modeled on ‘fast casual’ darlings like Chipotle and Panera.”—Chris Schonberger

Dia de los Muertos Food Traditions, Gabrielle Hamilton’s Cookbook, and More [via KCRW]
Good Food host Evan Kleiman talks to Prune chef Gabrielle Hamilton about her new cookbook, chats with Taco Maria’s Carlos Salgado about Dia de los Muertos food traditions, and discusses Roy Choi’s new L.A. vegetable-focused restaurant, Commissary, with food writer Jonathan Gold.—Erin Mosbaugh

Jeremiah Tower’s Invincible Armor of Pleasure [via Eater]
As Jeremiah Tower prepares to take the helm at New York’s storied Tavern on the Green, John Birdsall takes a look at the legendary chef’s glorious (and sometimes-salacious) legacy. If you think chef profiles are boring, fasten your seatbelt for this dude. Here’s just one of many fantastic outtakes: “That era—that lifestyle, with the bottle of champagne always open on the kitchen work table, the nights when the dealer showed up early in the evening and dumped a pile of cocaine on the lid of the kitchen freezer and everybody, back of house and front, kept disappearing during service ’til the pile was gone—it was unsustainable, it had to die out.”

In Baja, Camping, Cactus, and Cocktails [via New York Times]
When their car broke down, Freda Moon and her husband were left stranded in the Baja desert for days, a few hours south of the California border. After that misadventure, they traveled to Sinaloa, Ensenada, and through the backroads of Baja. “We found ourselves drinking bright blue cocktails at a near-empty bar in San Felipe, a deserted beach town on the Sea of Cortez.” So jealous.—Erin Mosbaugh