Any kid who’s lived through science fair can tell you that if you give mice food rewards—like peanut butter—they’ll run mazes for you.

Minneapolis ad agency Colle + McVoy is using that same strategy to get its employees to fill out their time sheets.

The Tapserver is a four-handle draft beer machine that rewards employees with the free draft beer of their choice if their time sheets are up to date.

Colle + McVoy designed and built the Tapserver themselves, and the company calls it “a one-of-a-kind multi-keg beer deployment system.”

Here’s how it works:

  1. Employees have RFID key cards, which they scan at the Tapserver. The RFID card also hooks into the company’s timekeeping system.
  2. If their time sheets are up-to-date, employees use the connected iPad to select their beer, then pull their pint.

Colle + McVoy’s stated purpose as an ad agency is to “excel at modernizing brands.” The Tapserver system shows that’s not just some big talk.

Besides, incentivizing employees with free draft beer works a lot better than using tiny peanut butter crackers.


Other companies may offer their employees beer or other alcohol incentives, but tying it to completing time sheets is kind of genius. Employees feel rewarded, while Payroll gets what they want, too. Everybody wins!

tapserver 01

We don’t know how frequently the tap selections rotate, but Minneapolis has a lot of great local beer. We see offerings from Schell’s, Bauhaus, and Summit in the handles pictured.

We hope something from Surly makes an appearance, if it hasn’t already. Even if we’re not the ones drinking it, we always like to see people drink well.

tapserver 03

For anyone looking for tech specs, Colle + McVoy say that the system uses several Arduinos, a Node-based server, solenoids and a Raspberry Pi with software written specifically for Tapserver that ties into their timekeeping software.

All we can say is, we love seeing more and more companies realize that fantastic pints of beer are unparalleled motivational tools.

[via AdWeek, Colle + McVoy]

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