“As pale as an Englishman in the midst of summer.” Well played, Newcastle—that farmer’s tan is off the chain.

Of course, everyone knows Newcastle for its “Newkie Brown,” a classic of northeast England. Bbut with Heineken at the helm of the storied brand, it continues to look for ways to gain a foothold in the U.S. market. So far, seasonal releases have been a way to diversify the appeal, and Bombshell is Newcastle’s summer offering—a 4.4%-ABV English-style blonde ale.

[via Youtube]